About Procedural Worlds

Learn more about Procedural Worlds

Procedural Worlds was co-founded by two technology veterans and serial entrepreneurs, Adam Goodrich and Rand Leeb-du Toit.

Our Vision

We want to bring the real world into the virtual so we can simulate it, automate it and, ultimately, empower people to make sense of the real world and better manage their lives.

Adam Goodrich, CEO

Adam is a creative thinker with deep technology skills. He has built and sold a market leading digital agency, run the technical evangelism for Microsoft Australia and won awards for innovation with technology and even a Cannes People’s Choice award.

A commercially-oriented visionary, Adam has divided his time between Australia and Silicon Valley.

He is an expert in the fields of procedural generation and game development and has been instrumental in positioning Procedural Worlds as a leader on the Unity Technologies Asset Store.

 

 

 

 

 

Rand Leeb-du Toit, COO

Rand is a creative thinker with deep strategy skills. He released the world’s first MMO on Facebook, commercialized a mobile platform that was released on 1.6 billion devices and has been instrumental in funding and building numerous technology companies.

A technology-oriented business executive, Rand grew up in South Africa and divides his time between Australia and Silicon Valley.

He is an expert in commercializing high technology, building companies at scale and disruptive innovation.